design process - NATURE and SQUARES

This time I wanted to design something bold but versatile that could transition in and out of the bedroom. The new coverlets, SQUARES and NATURE, are soft enough to sleep with, but also sturdy enough to be used as sofa covers, on a table, or brought to the park and beach. They are large scale prints.  The coverlet itself is a soft lightweight cotton canvas, sturdy but not stiff, made to last. To emphasize the many uses of these covers they come in matching tote bags that are cut of the same fabric. 

The digital large scale printing technique used makes it relatively easy to do these type of prints with no repeat, every bed is the design in its entirety.


For this design, I cut squares in a range of sizes out of colored card stock with an x-acto knife and played around with combinations. I wanted to keep the hand-made feel by cutting the squares slightly irregularly, which you can still see on the coverlet itself. Once I cut out the pieces, putting together SQUARES was like doing a puzzle. There are 16 different squares made of 8 colors, including a white base color. 

The eight colors originally used in the design. The tones changed later in the process, as colors are very different on paper than fabric. 


As you can see, I played around with using different sizes and shapes before settling on the specific pattern.


An example of a finished square.

Purchase SQUARES here.



For this one, I wanted to do a contemporary adaptation and continuation of one of the patterns in the very first AREA collection, below.

We've never done traditional florals, but throughout the years I've made a few designs that are clearly natural in inspiration. For this one, I wanted to continue the high contrast, free flowing graphics of the 1990s design, but make it a bit easier and more casual. 

I painted with a brush and black gauche, which is a very meditative and pleasant activity.

This was my setup.


I lightly sketched out the design with pencil finding the rhythm and the ideas that shaped the pattern. The brush strokes is what gives it the definitive style I was looking for.


 and here is the final artwork I sent to the factory scale is about 1:5,


Instead of black and white like the original 1990s design, NATURE is navy blue and off-white for a softer, more complimentary appearance that doesn't feel quite so graphically strong.

Shop the final NATURE result here.


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twin 68 x 86”
full/queen 86 x 86”
king 104 x 86”


twin 66 x 102”
full/queen 90 x 102”
king 108 x 102”


FITTED SHEETS (w/ 14” pocket)
twin 39 x 75”
full 54 x 75” 
queen 60 x 80”
king 76 x 80”
cal-king 72 x 84”


accommodates pillow sizes:
standard 20 x 26”
euro square 26 x 26”
king 20 x 36”
standard body 20 x 60”
king body 20 x 72”

LEARN MORE about bagstyle vs frenchback.



twin 69 x 90”
full/queen 90 x 90“
king 108 x 90”
throws 51 x 70”
xl throws 70 x 90"


Thread count (TC) refers to the number of threads per square inch.
Type and size of individual threads are just as important as the count.

LEARN MORE about thread count


At AREA we carefully consider how each sheet should not only look but also feel. 
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