design process - "from sketch to product"

In this post, I share my process for designing a new product. For the current fall/winter season, I knew I wanted to create a new cotton jacquard pattern.

I began my design process by establishing a few basic parameters. I wanted to:

  • Riff on Art Deco or Wiener Werkstätte motifs
  • (Maybe) name the pattern FRANK, if I could invent a hybrid that owed equal inspiration to FRANK Lloyd Wright and Josef FRANK
  • Work within a BLUE palette. 

From there, I started to sketch, first in pencil and later in black ink, keeping my brushstrokes loose and fluid.

Initially, I divided my sketches into typical geometric repeats, striving to arrive at a pattern more ornamented and intricate than is my norm. This effort was short lived, however, as I quickly found myself gravitating away from my original aim — back towards the simpler, bolder shapes where I am most at home.

From that point onward, it was just a question of drawing and drawing — a designer's trial and error! — until I felt good about this pared-down, simple oval shape with a bit of weave intermixing.

OVAL, in the end, takes more of its cues from the geometric clarity and simplicity of fabrics by Josef Hoffmann, cofounder of the Wiener Werkstätte movement, than from the work of either FRANK. Maybe FRANK can happen another time.

I work closely with the factory where my designs are carefully translated to fabric. In these photos, you can see the design on the loom.
Textile design on the loom

You can purchase our newest design on our website.


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twin 68 x 86”
full/queen 86 x 86”
king 104 x 86”


twin 66 x 102”
full/queen 90 x 102”
king 108 x 102”


FITTED SHEETS (w/ 14” pocket)
twin 39 x 75”
full 54 x 75” 
queen 60 x 80”
king 76 x 80”
cal-king 72 x 84”


accommodates pillow sizes:
standard 20 x 26”
euro square 26 x 26”
king 20 x 36”
standard body 20 x 60”
king body 20 x 72”

LEARN MORE about bagstyle vs frenchback.



twin 69 x 90”
full/queen 90 x 90“
king 108 x 90”
throws 51 x 70”
xl throws 70 x 90"


Thread count (TC) refers to the number of threads per square inch.
Type and size of individual threads are just as important as the count.

LEARN MORE about thread count


At AREA we carefully consider how each sheet should not only look but also feel. 
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