Designer's Notebook - from Founder Anki Spets

Color and pattern are the fun part of my work.  With these two new designs, I wanted to create new color combinations in bolder patterns. First, I usually goof around a bit until I get a good feel for what I like to do.    EIGHT Using ink and brush is a very satisfying and calming process. You might have seen that...

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For our new fall blanket, I wanted to continue the large scale patterns we did with NATURE and SQUARES, but in a warmer, softer fabric for the colder months. I was inspired by the simple shapes of Constructivism but with a more versatile palette to play with our new PERLA colors, stone and plant. I had in mind something geometric...

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In this post, I share my process for designing a new product. For the current fall/winter season, I knew I wanted to create a new cotton jacquard pattern. I began my design process by establishing a few basic parameters. I wanted to: Riff on Art Deco or Wiener Werkstätte motifs (Maybe) name the pattern FRANK, if I could invent a...

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By now it's no secret I'm from Sweden. While soon I'll have been a New Yorker longer than I lived back home, most of my inspiration —why I do what I do and even how I do what I do — is still rooted in Sweden. Just walking the streets of Stockholm, I find motivation in the architecture: in the...

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Aside from just walking around and finding Stockholm’s quiet, tucked-away neighborhoods without shops — yes, there are still a few! — and always pausing to take in each block's hidden architectural moments, here’s my short list of places I like to visit — over and over again. #1 SVENSKT TENN. Josef Frank textiles at SVENSKT TENN in Stockholm. You can...

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            Thread count (TC) refers to the number of threads per square inch. The type and size of thread are just as important as the count. At AREA we carefully consider how each sheet should not only look but also feel. Read more about thread count.