Hello. My name is Leah Cooper. You and I may have met me before. I worked at the AREA Los Angeles store for 4 ½ years before taking a full-time position in marketing in January of this year. Now I’m working directly with Anki Spets and getting the opportunity to communicate with all of you. Back in 2014, I was...
A few years ago, we posted on the theme of "bedding education" and explained our two different types of pillow cases: frenchback and bagstyle. Today, with the 2019 AREA annual sale looming, we’re revisiting this subject. Frenchback is a style of pillow case with a tucked, envelope closure. This style offers a neat and tidy look for the bed. Bagstyle has...
This month we’ve been looking back at the origin of baby alpaca at AREA. We also shared a story about LIAM, everyone's favorite present. Wirecutter even chose LIAM as their favorite baby alpaca throw! AREA founder & designer, Anki Spets, has been designing with baby alpaca for over 15 years and it all started with the LIAM collection. ...
Last year leading up to Valentine’s Day, a very agitated woman popped her head in at our Los Angeles store. She was walking up and down West 3rd Street in a panic. Weeks before, she had, as usual, ordered personalized gifts for her clients: a “loving reminder” that they take care of themselves during the busy pilot season in LA....
For our new fall blanket, I wanted to continue the large scale patterns we did with NATURE and SQUARES, but in a warmer, softer fabric for the colder months. I was inspired by the simple shapes of Constructivism but with a more versatile palette to play with our new PERLA colors, stone and plant. I had in mind something...
This season we are introducing two new colors of PERLA, our softest cotton sateen sheet series. PERLA is now available in seven colors, five of which are named after colors found in nature. The name of each color tells us its origin. The name PERLA itself comes from pearl. It is actually a new generation of an old...
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