"For the unconventional mindset and an ode to a modern lifestyle, AREA's signature scent, created in collaboration with Night Space, will set a transportive atmosphere with its warm accents of oak moss wrapped in hints of citrus and rooted in smokey, earthy vetiver."
- Kat Hammill of Night Space
Photo courtesy of Night Space.
Over the years I’ve designed many products besides sheets and blankets. This previous work has led me to to think of other products that would suit AREA. We have a list of ideas… there's more to come.
It’s been a very exciting if somewhat challenging endeavor — wrapping my head around the scent structure and all that goes into it. I started all over the place with little to no knowledge of this market… being asked about memories of scents and other ways to hone in on the character we were looking for felt completely abstract. I mentioned my favorite perfumes and many other smells I like. “Clean sheet smell” was of course part of the list.
The first scent derived from this process that I really liked was very faint and called Moss Suede, it gave us the direction in which I wanted to head: toward something darker, warmer to mix in with it, to get more of an edge.
After six months and a lot of sniffing trials, we arrived at this intriguing combination #ONE. I can’t even very well describe it, but it’s subtle and not sweet: the two characteristics that were my main objective. It’s a bit mysterious to me. Probably not to a scent expert.