Last year leading up to Valentine’s Day, a very agitated woman popped her head in at our Los Angeles store. She was walking up and down West 3rd Street in a panic. Weeks before, she had, as usual, ordered personalized gifts for her clients: a “loving reminder” that they take care of themselves during the busy pilot season in LA. She had just learned the items would be delayed by not just a few days, but by months!
The LIAM throws in the window had caught her eye.
LIAM throws are displayed in the AREA LA store hanging from die-cast aluminum fixtures created by Magnus Lundstrom.
As soon as she walked up and touched the baby alpaca, it was decided. She visibly relaxed, and soon enough she was smiling and choosing colors. A few minutes later she had purchased every last gift she needed, all LIAM throws.
When our customers come to buy a gift for a loved one, LIAM is often their first choice. They love the “luscious feeling” the “weight” and the variety of colors. The LIAM collection of throws, blankets and decorative pillows, woven from the tiny “baby” hairs of Peruvian alpaca, are made to be treasured.
Anki Spets customizes every aspect of the design to showcase the natural traits of the alpaca fiber & weave. She chooses only the highest quality baby alpaca fibers; this means LIAM is not only warm but airy, with a silky, feather soft feel that will last many years. (Learn more about why AREA chooses baby alpaca) The vivid colors in LIAM throws and pillows are created from pigments native to Peru. The neutral tones are undyed colors natural to alpaca. Each color makes an effortless match with most any decor.
LIAM is for snuggling, for layering and lounging, and it looks just as delightful folded over the arm of the couch as it does laying across your lap. The throw can even be worn as a scarf or shawl.
When your arm brushes against the softness of the weave, or that color catches your eye from across the room, it’s pretty much irresistible. That’s part of the appeal: LIAM is so easy to love and even easier to live with.
When a product is as exceptional as LIAM, it makes sense it’s such a popular gift. And that's something we love.